Food is the core ingredient of humanity. It not only provides nutrition and health but also serves as a means of emotional satisfaction and lifestyle. The enormous availability and diversity triggers our minds. We present light to feed our senses.
Revamping a liquor store to enhance the customer experience.
Liquor stores used to be notorious for stocking cases of beer and wine. The owner of Prik & Tik saw things differently and understood that it was time for a change. Liquor store Geenen focuses on the total customer experience and offers a wide range of artisanal Belgian beers and a new cocktail generation. By uniquely applying the newest lighting techniques the products in all aisles enjoy a high visibility and perfect presentation.
The transformation of an austere liquor store to a concept centralizing experience and pure enjoyment.