Food is the core ingredient of humanity. It not only provides nutrition and health but also serves as a means of emotional satisfaction and lifestyle. The enormous availability and diversity triggers our minds. We present light to feed our senses.
Creating a new concept that positions Joost Kuijpers as the premium butcher shop of Deurne. In collaboration with WIMAG, LIXERO was challenged to apply the right light boosting the design.
To uphold the high standards of a premium butcher shop, Joost Kuijpers has to consider every aspect of his interior. This means that design must focus on what is important: meat. A correct application of lighting by LIXERO visibly presents the meat’s quality and freshness. These are the elements that are imperative to distinguish oneself from others. For most butchers, presentation always presents a challenge, particularly the display counter and shelves. This required lighting that ensures a clear visibility of its redness and accentuates the white fat. LIXERO has created a superior lighting design, displaying an blend of colors and shadows incorporating all elements relevant to strengthen the premium brand.
An expressive design centered around the meat.