Nurturing of our inner person has become a Lifestyle. Whether we accentuate our cultural or economic standpoints, our self-expression is vast and it reflects our wellbeing. We highlight emotion and embrace the vibrant aspects of life.
Design the gym in such a way, that brand recognition is optimal and the sporting environment enjoyable.
Together with fitness chain Anytime Fitness and a franchiser, we opened up a brand new gym location in Beilen. One of the branding element is the use of purple. Not by painting the products purple, but by changing the colour of the light. We adjusted the lighting colours of existing spots to achieve this effect and implemented them throughout the Gym. The best example of branding with light.
The result is a nice place to work out, a good branding experience and a happy franchiser.